The advantage of using online press releases to drive traffic is that they get ranked on Google so easily. Online press releases are one of the most efficient ways to get the word out and drive a massive amount of traffic to your sites, blogs or squeeze pages. News sources are considered authority sources so you can get some easy traffic from Google, Yahoo! or MSN news.

But what makes a good press release?

You could hire an expert to write one for you but it is not cheap. If you plan to write one yourself you must follow the following guidelines:
(1)    Try to write a press release that is not too long. News should be compressed as short as possible – somewhere around 500 words and generally within 2 to 3 paragraphs. You must also contain clear headlines that summarize the entire press release.
(2)    A press release must be written in the ‘third person’. Imagine if you are a reporter. Your job is to talk about the latest breaking news. Just like a news release, a press release talks about a certain event without much ‘vested interest’ in it. In other words a reporter should be a sales person – you should be someone who is reporting news from a neutral perspective.
(3)    Learn to use words like, “According to mister so and so…” You can report your news as though you are quoting other people because it lends credibility.
Now that we are clear what constitutes a good press release, you can start to talk about your network marketing company by doing a review on your network marketing product. Talk about your product in terms of benefits and useful information.

There are two types of press releases – free ones and paid ones. When you submit to paid press release sites you get the advantage of faster rankings and more quality backlinks. You also remain on the top ranking for the press release because you have less competition (of course, people don’t want to pay for anything). The only trade off is that you have to pay money to get ranked there.

The free ones, on the other hand, are good if you are on a tight budget. However, you have to keep posting press release after press release because there will always be people posting free stuff online.

Here are some press release sites you can submit your press releases to:

PreWebDirect.com
PRLeap.com
WebWire.com
IMNewsWatch.com

Be sure the links you are directing to contain good information. Your goal for writing a press release is to drive traffic and capture leads.

Article Marketing advantage. Shows you how to build Blogs in a Blircle to optimize your article and content effectiveness in terms of search engine rankings.

Ready for some great media attention. Then the place to start is with an excellent press release. We will show you how.

We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar three-second glance says a lot for you and your business and if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine or even on their website.

Here are your essentials:

“FOR IMMEDIATE RELEASE” on the top left of the page. Your contact name, phone number, e-mail address, and website follows. Double check this. No, triple check this. You want to be accurate.

Your headline is next. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important. Make sure to get those valuable keywords in there and hopefully in the first few words.

Each press release starts with location, city and state and then date, month and year.)

Most press releases are between 400-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. Make sure the title of the release is explained in the first paragraph. It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won’t work.

Target your release. You will be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience. What don’t they know that you can add? Nothing works better than getting an “AAH HAA” when an editor is reviewing your release. Also, keep in mind with the Internet today, that press releases, or news releases as they are now frequently called, are read by your target audience just as much as the editors. The buyers of your products or services are reading this, tell them what they need to know.

Provide statistics. Do research and find information that relates to your release. Research and make sure that if you are providing accurate quotes and not from some fly by night company. Remember your reputation is riding on this release. Well, maybe not that drastic, but you get my point.).)

Provide a quote from yourself or include relevant quotes from experts in your field that will reinforce what you are saying. Approach authors, leaders in your Industry, and other experts in your Industry. They will normally appreciate the added publicity and you get the quote you’re looking for. For example, as an author I’ll often get asked to provide a quote for an article on home-based businesses or the virtual assistant industry. I welcome the opportunity as it provides me more publicity.

The last paragraph should be your call to action. You’ve talked the whole release about your business or product, now tell them what to do with this knowledge they just got. Too many leave out this vital step.

At the bottom of the release include ### to indicate you are done.

Double check this for accuracy. At this point, you’re tired and done with the Release. If it goes out with the wrong web address, you can see the potential problems that would cause.

That’s it. The basics for writing a press release. Now one other thing I’d like to add in, they work. They truly do. You also want to make sure that you submit them out, but that’s another article.

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Would you like the important article marketing information about article submission? Did you know that your article writing and publishing efforts may result in no or less traffic and sales if you don’t know the answer to the question: “Why Is Article Submission To Top Article Marketing Directories More Effective Than Massive Distribution?” – So you want to find out the answer? Read below then. 

Why Is Article Submission To Top Article Marketing Directories More Effective? 

I know many internet marketing gurus who prefer article submission to top 10 or 20 directories. They even claim that such kind of article distribution is the most effective at all points. You wonder why? Find out below the important article marketing information. 

Here Are Top Benefits Of Submission To Top 10 Article Marketing Directories: 

1.    You save a lot of time.

In case if you are a beginner in article marketing and are doing all marketing yourself, then submission to top directories would be very time-saving for you. You can spend your extra time on more important projects or other marketing methods. Just imagine what if you would submit your each article to 50 or more directories? 

2.     You Save Money.  

If you are established internet marketer and often outsource article distribution, then you can save your money for your other projects by submitting your articles only to top sites. 

3.     You Avoid Google Penalty And Gain Quality Backlinks Naturally. 

Do you think you would have done effective article marketing, if you would submit your each article to 100 or 200 sites? It would not gain you 100 or 200 backlinks, as the links coming from the same content is not considered by search engine bots. Besides, Google doesn’t approve getting massive non-unique backlinks overnight, It may even harm your existing rankings on Google. 

Conclusion:  

Now you know the most Important Article Marketing Information. Always remember and consider it in your daily article marketing campaigns. 

Article Marketing Made through Manual Submission is the most popular method among many experienced article marketers. Of course, I don’t say that they never use massive article marketing service, but I mean they mostly prefer manual article submission. I’ve always thought about the main reason why many internet marketing gurus consider this the most effective article marketing strategy. Now in this article, I’ll share my research results.

Article Marketing Made through Manual Submission – Why Is It The Most Effective Article Marketing Strategy? 

Here are top 2 Reasons:

 1.    Manual Article Distribution is More Reliable. 

I think the first important reason is that such kind of article submission is more reliable. Why? – Because when you submit each and every article manually, you choose only a few directories and after submission you ensure article is already online.  

But could you do this with massive distribution with software? Then you would have to visit each and every article directory from those 100 or more sites and check if your article is live. This would tire you fast and a few days later you would certainly quit doing this routine.

 2.    Manual Article Distribution is More Productive  

Why? – Because you choose only the best (do-follow, highest pr) sites for manual submission to get maximum results for minimum efforts. Therefore finally you get more productive results.

I think for these top 2 reasons some internet marketers often use manual submission for the most effective article marketing. 

Conclusion: 

Article marketing made through manual article submission is more time-saving, more productive and more reliable. This is like to working according to 80/20 principle.

Getting your blog indexed in the search engines can seem impossible sometimes. It can often be so random! One blog gets indexed in a matter of minutes, while another one takes weeks. While the search engines don’t reveal their exact formula for indexing, there are some methods that have been proven to work for many bloggers out there.

Of course, many people decide that the first thing they should do to get their blog indexed is to submit it to the search engines by hand. There is actually a lot of disagreement on this point! Some people think the search engines look upon this favorably, and other people think that hand submission can hurt you.

The bottom line here is that it really doesn’t seem to hurt your rankings, but it’s best to keep in mind that the search engines “know it’s you” who is submitting the site. What they want are votes of confidence from other established sites out there. That’s why it’s better to concentrate on those.

If you already have a network of sites then you have a huge advantage. All it takes is a relevant contextual link on one of those sites and you’ll often get indexed very quickly. This is especially true If you have access to a site that gets indexed often.

Not everyone has established sites, however! The good thing is that there are sites out there that allow you to put your content on their site. Article directories are one example. If you write an article for a site like EzineArticles.com with a link back to your site in the author’s resource box, the chances are good that you will get indexed fairly quickly. You can also add your content and links to sites like HubPages.com, Squidoo.com, and others.

Another thing you can do is make sure you submit your RSS feed to directories. There are RSS directories out there that alert people (and spiders) that your content has been updated. This can increase your chances of getting indexed. Some examples of sites you can submit to include Feedagg.com and Feedage.com.

Yet another piece of the puzzle is writing great content and updating often. There is no exact formula for this, but we do know that Google likes content! If you can write a few posts right off the bat to show that you’re going to be a great, relevant site, there is a larger chance that your site will get indexed.

If you still haven’t made it into the search engines it is going to take a bit more effort. Usually a combination of a few of these will work well. Also, a little bit of patience goes a long way. It’s not unusual to wait a week or more for the magic to happen! Still, by following the suggestions above you’ll find that you get indexed fairly quickly and often.

Article marketing is an awesome way to provide content for sales letters, squeeze pages and blogs. To have enough content to get regular traffic you should spend time every month writing new articles. Eventually, you should have your articles scattered across the web, giving you hundreds of chances to get traffic to your site.

Article marketing is one of the greatest ways to get traffic on the internet and it is one of the few ways to get free traffic. Another reason you should be using article marketing strategies to market your website is that it will provide lasting traffic for a long time to come.

Article marketing and writing articles is also a great way for you to establish yourself as an expert or an authority in your field or niche.

There are a few things to consider when writing your articles.

Article Marketing Strategy Guidelines:

1. An article should be somewhere in the neighborhood of 400 to 800 words long.

2. Each article should be written or focused around one specific keyword phrase.

3. The keyword phrase should be used in the headline, the first and last paragraph and then just normally throughout the article as it makes sense.

4. Keyword density should be around 2% of your total words used in your article.

There are plenty of free tools available online that will tell you your keyword density within your article. If you find your density is too low, add keywords where you can without making the article sound weird. You can also edit out some of the text which will raise the keyword density.

If your articles keyword density is too high, then you will need to remove some of your keywords, write more text, or find different ways to say the same thing such as using the keyword “internet marketing” instead of “affiliate marketing”.

5. Submit your articles to the most popular article marketing directories.

6. Post your articles on your blog or site.

7. You should always include a link back to your site or product within the signature or resource box at article marketing directories.

Getting Ideas For Articles:

1. One of the first things I suggest you do is to use a keyword research tool such as the Google AdWords keyword tool, Wordtracker or SEObook and type in one of your niche keyword phrases.

This let’s you see what people are actually typing in and searching for on a regular basis. The reason for this is because you don’t want to be wasting your time writing an article about something that no one is interested in.

You can then write articles about any or all of those keyword phrases.

2. Check out discussion forums. What are people talking about?

3. Look at http://Amazon.com for popular books/sellers.

4. Watch the news and read the newspaper. What is happening in the world that gets brought up over and over?

5. Go to article marketing directories such as http://ezinearticles.com, http://isnare.com, http://goarticles.com and others to see what other people in your niche are writing about.

6. Perform a search at Google for some of your niche related keywords and see what results come up and to see what others are writing about.

Writing Your Articles:

Whether the article marketing guidelines above make sense or not, the biggest thing you need to focus on is moving forward.

The way to do that is to choose a specific keyword phrase to write your article about.

Make the article at somewhere between 400-700 words.

Use the main keyword phrase:

- In your title
- Your first paragraph
- Your last paragraph
- Where ever else you can for it to sound natural.

How Many Articles Should I Write?

The thing with articles are, with effective article marketing you need to continue to write articles on a regular basis. So what I’m saying here is not to write an article, post it, and then wait a month to write another article. Try writing 1 article per day, or at least a couple or so per week and post them as mentioned above.

The more articles you distribute, the more chances for people to find your articles and be directed to your site. Article marketing is an effective way to drive traffic to your web page. Remember, the greater the number of people seeing your site, the greater chance you have of selling your product or service.

After creating website, webmasters next step is to make it in approach of people as many as possible using different methods to attract people but the important thing is how to attract people at the same time to let them know and convince to try your services or products. In this case publishing a press release is really a good idea because press release is the most effective way to be in news and to attract a lot of people at the same time.

Writing a press release is, not very much different from writing any other document. In this article, you can find some important tips that can help you to write an effective press release and you may get full benefit of a press release:

1. Headline or Title: Headline or title of your press release plays most important role in success of your press release because you just have few seconds to grab attention of your reader and only after reading that headline reader decides to read this article or not. Make sure to have an attractive headline that may bind a reader to read it fully.

For example, XYZ Company Is going to Launch A Product wouldn’t be good and effective for your release. But just replacing it with the headline Quick Launch of An Amazing and Revolutionary Product by XYZ Company may sure grab more attention for your press release.

2. Content: One of the most important thing is the content of your press release because all your success depends on it. Make sure to have your content newsworthy and interesting to a reader, as nobody will be interested in stale ones. It should be in proper flow to continue reader from start to end. Make sure to focus on what is newsworthy in your story and why if you want to get the best chance of inclusion in your preferred chosen media.

3. Formatting: Formatting of a press release also so important to remember which you are going to use while writing a press release. Format of a press release should not like formatting any other piece of writing letter or draft. Always keep format simple and sweet.

It will be better to use some specific elements in order to make content of your press release appealing as often it takes place on the desk of busy journalists, and quickly become buried under a lot of other press releases, news stories, and papers in lack of eye-catching and appealing headings or format.

4. Structure: Success of your press release also depends on the structure of your press release. Make sure to follow pyramid principle in your press release and always start with most important paragraph that includes most important lines.

In second or third paragraphs mention everything in detail about your products and services you offer. Also mention your specialty here again (if you have and find it appropriate) in bold or italics.

In fourth paragraph, add a quote from owner or the CEO of the company.

5. Third Party opinion: It is recommended to publish third party opinion. Including a positive opinion about your company or product or services by a third party of relevant background in resource section of your press release can really make a difference and make your press release successful.

6. Contact Details: At last add your contact details, including website, email address, direct telephone numbers and their extensions for the respective department where applicable to complete your profitable, press release.

Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips.

1. Creating unique profiles in Social Networks

Social networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately.

2. Don’t try to sell anything in the Social Networks

Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.

3. Don’t leave any social media profiles unattended

Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest.

Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.