This is the first part of the worlds first community created documentary project. Check out www.the-internet-doc.com and participate in the making of the next part. This part focuses on Podcasting and Piracy and includes interviews with Veronica Belmont (Tekzilla / Qore) Frank Lüngen (Pro Media / Antipiracy.de) Ralf Christensen (Director “Good Copy, Bad Copy”)

Understanding the big picture, the business concept, of the social media sites is crucial, because it gives you the idea how to utilize them for your internet business. What is their driving force?

1.What Is A Social Site?

As we see, the term is built of two words: media, which means advertising distribution channel and social, which means a group of same thinkers inside some bigger group of people. It also means the interaction between the group members. Both parts are very useful for the internet business marketing and actually belong to its basic vocabulary.

So social media means communication place, which is established for people, who has the same interest or hobby, where they can change ideas and share benefits. If you think your own internet business this sounds just great!

Wikipedia puts it in this way:

“Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.”

It is important that social media uses the crowds and their own will to connect information in a manner they want. So the social media sites are voluntary and extremely interactice, which gives lots of benefits for their members in the form of internet business forums, message boards, weblogs, wikis, podcasts, pictures and videos. Funny thing is that social media sites are driven by users, they make the content.

2.How To Grab Attention In The Social Media Sites?

When people participate in the social media, they act in interest groups, which is natural. In the internet business marketing this is called segmentation. If an internet business marketer wants to grab attention on the site, he has to stand out from the crowd. The requirement to be different is the same than in other mediums.

Social media sites are like open markets, where you as one participant build your own brand, your own expertise, which attracts some of the group of the same thinkers and a part of these interested people want to visit your website. In a way the question is about pre selling job, but never about advertising.

If the social media site has exactly the same content or idea than your internet business site has, then it can be a lead producer for your website directly or your website can even be able to sell the products to the visitors. In case of the leads, it gives your internet business site a great opportunity to approach them later with several emails or newsletters.

The competition in the social media sites requires that you need the AIDA process: attention, interest, desire and action. It is a process which needs planning, because the sites are full of personal messages. The most important thing is your promise: what is so useful in your offer?

The social media sites offer a great place to build your own brand, which is a multistep process. It is all about information, about influences and about feelings towards different actors. Social media marketing also involves the process of promoting and spreading ideas among targeted internet business audiences. Social media marketing can also be used as a calculated tactic to nurture feelings or goodwill towards a specific website or internet business.

Social media marketing is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters.

Social Media Marketing is the process of promoting your website or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

Social Media Optimization has been defined as the process of refining a website (optimizing it) so that its awareness and content are easily spread through social mediums and online communities by users and visitors of the website.

Social Media Marketing is a great addition to any traditional SEO work that you do, but it’s not a substitute. It’s an excellent way to get people to come to your site to take a look at what you have to offer and it isn’t difficult to implement. It’s fast becoming one of the most effective ways of marketing online.

Social Media Marketing is the new buzzword online, and social media sites are becoming increasingly more popular. It’s a very effective way of attracting links to your site and is very cost effective when compared with paid advertising and other forms of online marketing. And the rewards can be much greater.

Social Media Marketing is a great way to build long term sustainable, natural social media traffic and search engine rankings. Social networking in particular, creates a conversation with your target audience, providing you the opportunity to virally market your website through the chatter that can be created.

Social Media is better than branding and customer service because of the interaction it provides with your customers. It does not provide instant results and it will take some time before you will realize its effectiveness; however, its power lies in its ability to engage the right kind of participants and is about maintaining your brand and your reputation.

Social Media Marketing provides an easy way to build back links but it certainly doesn’t replace making titles unique or setting up a good internal linking structure. Another way to view social marketing is as word of mouth, but at the speed of sound.

Social Media also afford the long-term opportunity for companies to develop and use online networks for providing information their customers find interesting, or amusing, or useful. Social media shouldn’t be about how many people you can engage, but about how engaged can you make those people.

It changes the dynamics of not only marketing but business and Social Media marketing campaigns can include a variety of components and platforms.

It’s important to remember you can’t simply launch a Social Marketing campaign and assume your target audience will find you and engage in a conversation. It takes time and effort to establish a relationship and eventually gain the trust of the target audience.

Social Media can help you achieve results, either directly, by delivering information that leads visitors to your site, or indirectly, if the links provided are found by the search engines and give your pages a boost in regular search engine rankings.

Social Media Marketing isn’t intended as a replacement for traditional marketing and is not the final frontier of marketing, as we know it, but offers many advantages to the Internet Marketer.

Social media implies that you facilitate a two-way discussion, rather than a one-way bombardment of marketing messages. In short, this means that you stay engaged and in a discussion with visitors.

Social Media sites come and go like the wind. It seems like every 5 seconds some entrepreneur is just around the corner with another Digg or del.icio.us knockoff.

Hoping that whatever maneuver they can bring to the table will make them this week’s hot topic or at least clever enough to catch the eye of whomever might have some money and want to absorb some wicked bit of code or an entire social media community.

Social media (or new media) involves a LOT of things, a lot of tech, and could need a lot of resources (not necessarily money). When you say you do social media, and you want to launch a network of some sort, does that mean the entire process is done in-house?

Social media marketing can bring traffic and links to any website. Too often, marketers overlook the value of social media and tend to stick with traditional methods, while the younger generation of webpreneurs has employed social sites as an every-day strategy.

Social media is gowing at a such a rate that domains, websites and blogsites will increase in value due to the increased demand for webspace. The social aspect is driving the net into new territory and expands exponentially because of its viral nature.

Social media – as understood in a Web 2.0 context and has enabled us to play more effectively than was practical previously, on a global field.

Social Media has released us, freed us: and we won’t go back. Social media has been a great resource for both ideas and traffic for my blog. If you work and get noticed in social media and it gets passed around that’s a great way to promote your work.

Social media seek’s (in theory and in word, at least) a different kind of influence: peer review and approval. The medium and the form of discourse that it supports are wide open.

Social Media is a Branding Exercise – while social media sites can send you a lot of traffic very very quickly they can also be excellent places to do branding. Every time a reader or potential reader comes across you on a social media site the more you reinforce your brand.

Social media marketing is actually becoming necessary but it has to be done right. It is about the weight of numbers and it will bring some honesty, ethics and accountability back to doing business.

Social Media is conversational media in all its interactive forms including text, video and spoken words – whether face to face, over the Internet, over the airwaves or via mobile technologies such as iPods and cell phones.

A Social Media Club is intended to be a place where amateurs and professionals can come together to learn from one another, to understand each other and to work together on the things that make meaning in their lives – their personal passions, their professional endeavours and their noble pursuits.

Social Media, doesn’t even really exist as a subset of media. Everything is social now, we just expect it. Social media companies will race to provide metrics that show impressive results, but that’s not necessarily a good thing, especially given the ways measurement may shape investment and in turn shape the evolution of social mediums.

Social media campaign’s go far beyond the traditional agency model of media planning and buying. So do advertisers they actually get into the game and get their campaign’s out there.

Social media is changing the way online businesses advertise because control of the message is shifting to the consumer.

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.

Social media will be the optimal place to market especially with a recession. Social networks are a rich source of HIGHLY niche audiences and therefore are highly target-able.

If you have a business and a website, one of the best marketing tools available to you is Article Marketing. Article Marketing is all about creating online articles that you publish in article directories. The goal is to get your article out to readers who will be interested to learn more about you and your business. As a marketing tool, it helps connect your website to your target market effectively and inexpensively.

What your article should have

Article Marketing is simply writing what you know about your business. You want to create an informative article that others will want to read. It should start with a catchy title that will compel readers to read the rest of the article. for more Of course, the main body of the article should be just as compelling. Short, well-written, and interesting articles establish you as an expert in your field. It should generate more interest about you and what you do. The article should end with a resource box that gives readers information about you, including your name, your website, and other contact information. It should also include a capsule version of what you do, what your business is about, and what they should do to make the best use of the information you gave them (i.e., avail of your services).

Reaching your target audience

Article Marketing is one of the most inexpensive marketing tools available. By publishing your article in article directories, your words reach more people through more channels. Newsletter publishers can find your article and use it as content for their ezine or offline newsletter. Your article and your name will find their way to more people, and they will look you up on your website. Article Marketing also drives more traffic to your website by getting ranked on search engines. for visit detials:-www.ezines-marketing-magic.com.With proper use of keywords and phrases in your article, they will get indexed by search engines, and preferably within the first page. Of course, people will check out your article more frequently and your article will lead them back to you.

Extending your market

Social Bookmarking and Article Marketing are made for each other. When people find your article useful, they will bookmark it through services like Digg, StumbleUpon and Del.icio.us. This helps connect your name and your article to other people who share the same interests as your current target audience. As you reach more people, your customer base naturally expands as well.

New material and new business

Article Marketing also benefits from Social Bookmarking by helping you find out what your niche market is interested in. Through the bookmarks of your readers, you will find out what other topics they look for on the Internet. If you are knowledgeable about these same topics, then you can create more articles that will interest your current readers and, hopefully, more new readers and potential clients. It can also help you keep your business up-to-date with the needs of your clients.

Where to publish your article

There are literally hundreds of article directories on the Internet. However, you usually have to pay a subscription fee to get your articles published in these directories. It also pays to have your articles actively promoted through the directories’ own RSS feeds and websites. Thus, it’s usually best to stick to the larger and more popular article directories like: Ezine Articles Go Articles WebPro News Article Dashboard Search Warp Article Marketing is an inexpensive marketing tool that helps you connect to your target market and beyond. Maximize its potential and you will maximize

Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: Internet video marketing. Internet video marketing, at present, is the best marketing tool available because our culture is visually oriented.

If given the option, most people would choose to watch a small video clip as opposed to reading boring Web content. When done properly, video marketing can be a very effective tool that will help you grow your business and increase sales to a point where you are happy. Just remember, effective doesn’t necessarily mean expensive.

One of the biggest Internet video marketing mistakes is making a video just to make a video. The Internet is not the place for a “monkey see monkey do” mentality. This will do more harm than good. There is a lot more to an effective video campaign than just putting together a video so you have something to add to your website.

When Internet video marketing is used properly and effectively it can be a great tool to help improve your lead generation and sales. Some Internet websites have reported that streaming videos have increased their conversion rate by as much as 33%. A statistic this good cannot be ignored.

One of the main advantages of using videos for marketing, is that a video gets to the point much quicker than the traditional text format approach, so don’t make your customers sit through a 30-minute video on the history of your company, chances are they aren’t interested.

However, Internet video marketing is not as easy and clear-cut as writing a blog post or a news story. Here are some tips and tricks so that you can use Internet video marketing to its fullest potential; reaping the rewards of increased sales and improving your leads.

Don’t take the video you just made, put it into a video directory and wait for the video to bring prospects to you. It doesn’t happen that way. If marketing was that simple there would be less time spent doing it. It is important to optimize using more than just the video search engines. Utilize the content search engines; they are there, so use them.

Name your video. It is highly unlikely that your video will show up in the search engine if its name is “32541859.mov” rather than something like “Internet-Video-Marketing.mov.” Use keywords in your video title and description. Your video will be found much easier by the search engines in order to index it properly.

Make your video short, zippy and professional. It should only take you 2-3 minutes to say what it would take someone 10 minutes to read on a website. If you grab a customer’s attention within the first 30 seconds there is a good chance they will watch the entire video. It also increases your chance of making a sale.

If you are linking to your video from other pages on your website, use anchor text. Anchor text, which is the visible text in a hyperlink, carries a lot of weight when it comes to search engine algorithms because the linked text is usually relevant to the landing page. Include RRS feeds allowing viewers to subscribe.

RSS feeds are an automatic way for your customers to receive content, as opposed to having to do a manual check. Double-check to make sure that the video file you submit has the proper extension. A good marketing video with the wrong extension will not lead to an increase in sales if your potential customers can’t view it.

Submit your internet marketing videos to the venues computer turn to for videos, such as YouTube, Google Videos and Yahoo! Videos. One great benefit to submitting with one or all of these is that your video will be hosted for free, keeping your website bandwidth for your customers. Currently with 6.1 million YouTube registered users; that is a lot of potential customers in one place you have the ability to reach.

Online marketing is being redefined by video marketing. Businesses are communicating with their customers in ways that weren’t heard of 10 years ago. Yet in another few years, it is quite likely that new ways of marketing will be developed and used, possibly even replacing the newest trend of today: Internet video marketing. But until that time comes, learn the basics of how to video market successfully and enjoy the ride to the top.