The advantage of using online press releases to drive traffic is that they get ranked on Google so easily. Online press releases are one of the most efficient ways to get the word out and drive a massive amount of traffic to your sites, blogs or squeeze pages. News sources are considered authority sources so you can get some easy traffic from Google, Yahoo! or MSN news.

But what makes a good press release?

You could hire an expert to write one for you but it is not cheap. If you plan to write one yourself you must follow the following guidelines:
(1)    Try to write a press release that is not too long. News should be compressed as short as possible – somewhere around 500 words and generally within 2 to 3 paragraphs. You must also contain clear headlines that summarize the entire press release.
(2)    A press release must be written in the ‘third person’. Imagine if you are a reporter. Your job is to talk about the latest breaking news. Just like a news release, a press release talks about a certain event without much ‘vested interest’ in it. In other words a reporter should be a sales person – you should be someone who is reporting news from a neutral perspective.
(3)    Learn to use words like, “According to mister so and so…” You can report your news as though you are quoting other people because it lends credibility.
Now that we are clear what constitutes a good press release, you can start to talk about your network marketing company by doing a review on your network marketing product. Talk about your product in terms of benefits and useful information.

There are two types of press releases – free ones and paid ones. When you submit to paid press release sites you get the advantage of faster rankings and more quality backlinks. You also remain on the top ranking for the press release because you have less competition (of course, people don’t want to pay for anything). The only trade off is that you have to pay money to get ranked there.

The free ones, on the other hand, are good if you are on a tight budget. However, you have to keep posting press release after press release because there will always be people posting free stuff online.

Here are some press release sites you can submit your press releases to:

PreWebDirect.com
PRLeap.com
WebWire.com
IMNewsWatch.com

Be sure the links you are directing to contain good information. Your goal for writing a press release is to drive traffic and capture leads.

The Klimb NewsWire announces an online model for the distribution and the sharing of news and press releases. The news wire began operations in early 2009 with the anticipation of offering a no cost solution to disseminating news to up and coming companies, established businesses and corporations, publicity authorities and to individuals seeking to spread recent developments alike.

The Klimb NewsWire recognized the importance of the distribution of press releases to inform the general public of recent events and to allow the conveyor a way to spread that news via the internet without taking on high costs to achieve it. Klimb examined the operating practices of many of the top current news and press release services and determined that the costs to disseminate news with those services were discouraging and often left promising blue sky companies without the ability to affordably promote and properly share developments with potential readers and or customers.

As such the Klimb NewsWire has focused on offering a free service to businesses and individuals to draw attention to the news or press releases that are recent and worthwhile. The Klimb Model has been to anticipate increased traffic to the Klimb NewsWire home page from visitors searching for new or relevant news. The news wire anticipates taking advantage of the many advertising opportunities provided to convert a small number of visitors into advertising participants which will provide the newswire the operating capital necessary to sustain existence and to provide growth.

The news wire will employ a number of successful methods to spread client news throughout the internet. The news wire has established contacts with social media sites and other high traffic outlets to provide updated news feeds which will increase the exposure of the site and the news that the site’s clients will benefit from because of increased exposure to their own sites and relative news. The news wire will continue to establish news distribution partnerships to increase reach and readership.

The site added functionality for external news editors and journalists to subscribe to specific content. That functionality is free with the aim of delivering targeted news or press releases to the subscribing journalist member. The news wire recognizes that editors and journalists alike scour many sources of new news to discover developing stories to promote and as such have provided members of the mainstream press the ability to specify an area of interest.

The Klimb NewsWire has made a dedication to promote each and every news piece or press release with the same effort in the belief that all news is equal and deserves the same attention. The news wire believes it is incumbent upon the source of the news to make it relevant and to draw further attention. Great news articles will benefit the news wire and send visitors to the site, which is its objective.

Visit to submit a free press release

A press release is a news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.

1. Make your press release newsworthy and not just advertising for your business. The media wants you to pay for the advertising they offer.

2. Send your press release to the media that relates to it only. Blanket press releases to all media is a waste of everyones time.

3. Press releases should never be more than one page long.

4. Put your header, contact information and release date at the top of your press release.

5. When writing your press release use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. Use the body of the press release to talk about your business, and products or services you have. One way to do that is to tell a story about your business.

8. Proofread your press release several times. This is important. You do not want a press release going out with spelling or grammar errors.

9. Do you have a website? Write a press release about the new products or services you’re offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you’re hosting or attending.

12. Write a press release about a no cost class you are teaching that would be of interest to the public.

13. Create a press release about your opening of a new web site, or any awards your web site has one.

14. Write a press release about a free internet newsletter you’re publishing.

15. Create a press release about online products or services you’re giving away.

16. Submit a press release about a business association or club you’re starting.

17. Write a press release about a famous person that’s endorsing your business.

18. Create a press release about a partnership you are creating with another business.

19. Submit a press release about a new book or e-book you wrote.

20. Write a press release about major sponsorships you’re doing online.

You can see there are many different ways to use press releases to announce what is going on in your business. Can you think of any others? Thanks to the internet it has become easier to create and announce press releases online.

Although some companies have an in-house PR department to manage Press Releases, for many companies, it may not be possible to distribute the Press Release or Press Statement to all media channels due to resource and manpower constraints. This is where companies providing Professional Press Release Distribution Service become essential. A Press Release is generally used to inform the public through news and print media of an event or issue, or information for the general public, which concerns the company. Press releases are also a useful tool to create visibility about a company and its activities. In the present day and times, with the whole world connected to the Internet and most Internet savvy individuals spending many hours every day searching and browsing for information, knowledge, services, products, etc, an Online Press Release Service is extremely crucial for a company, to create online visibility on the internet, through proper and affordable Press Release Distribution Services and gain widespread media coverage.

Some Press Release Distribution Services companies specializing in offering Online Press Release Service also combine Search Engine Optimization (SEO) with very high quality news distribution, thus making the press releases more visible to the top search engines like Google, Yahoo, and MSN. These Press Releases come up in searches when users search with a search term related to the client company and the Press Release, thus creating visibility for the company. These Press Release Service companies ensure widespread coverage of the Press Release, drawing the attention of bloggers, journalists, and general public alike. Press Release Distribution Services companies also ensure that the Press Releases and announcements reach the people interested in the client company and its activities, company news and information, etc, and provide links in the Press Release content for the interested individuals to follow back to the companies website, thus ensuring targeted traffic.

To increase a client company’s online Internet presence, and thus the potential for increasing sales and revenue, the Press Release Distribution Services employ teams of experienced professionals with years of experience in writing and optimizing Press Releases in many diverse areas for many companies involved in many different fields like Real Estate, entertainment, etc. This does not mean that these companies offer Press Release Service only for big companies or large Multinational corporations only. Press Release Services are very affordable and are also available for individuals like members of the legal and medical profession, small business professionals, and small companies too, with different packages and services available according to requirement.

In the modern world today, as in the good old days, it is important to remember that – “Out of sight is Out of Mind”, which simply means that if a company or an individual is not visible continuously and regularly in the print, news, and online Internet media, the world will soon forget they exist, and move on to something more interesting. Everyone wants fresh and interesting news and information on a regular basis and abhors stale news and soon forgets an individual or company, which is not in the news on a regular basis. As a company or individual, aspiring to be visible on the Internet, it is important and crucial to hire the services of a company providing Professional and experienced Press Release Distribution Services.

The Search Landscape is Changing

The Web Search landscape is constantly changing. One of the hottest trends that emerged at the San Jose Search Engine Strategies conference was the fact that people are refining their searches – they’re using the subcategories on the search engines like images, maps and, most of all, the news tab.

Online News More Popular Than Newspapers

Mainstream print media is not enjoying this shift in media consumption – the Audit Bureau of Circulation reported this week that newspaper readership is down another few percent, while the news engines and news websites continue to attract more readers. Yahoo! News now has the largest online news audience in the world.

Most People Read Their News On the Web

Online ad revenue earnings online are rising steadily too. The advertisers know where the news audience is. According to the Pew Internet and American Life Project more than 75 percent of all web users read their news online.

Optimizing Press Releases – One of Top Three SEO Trends

A new 285 page report just out from Marketing Sherpa, Search Marketing Benchmark Guide, identifies optimizing press releases for Yahoo! News, AOL News, Google News and other news engines and sites as one of the top three SEO trends for 2006. Online press releases make a great response device for the search-using public, says the report.

Writing a Press Release – Ten Reasons Why Press Releases Are Important

More and more people are using online news sources to find information on products, services, companies and ideas. Most news stories and press releases are read by the public looking for data.

A correctly optimized online news release can get you to the top of page one for your chosen keywords in the news engines within 24 hours.

If there is a relevant and timely news result on a keyword, both Yahoo and Google are displaying this news item above the number one organic position in web search.

You reach your target audience directly – no reporters or editors to filter your message.

You know that when someone reads your news release they are interested in that subject – they asked for it by keyword.

Online releases can be tracked – for the first time you can get statistics of how many times your press release was accessed or downloaded. With the proper web analytics in place you can track click throughs to your website too.

The article will get picked up and published on other relevant sites increasing the number of people who see your content and visit your site.

If your article has been correctly optimized, it will have keyword links in it. Every time your article appears on another website it builds more relevant inbound links to your site, which positively affects your search rankings.

Optimized online press releases migrate from the news search to the web search within a week or so and they can show up in the web search on your keywords.

If you add the releases to your website and put them into an RSS feed you increase your visibility. Soon your articles will be showing up in news aggregators, Yahoo News and Google Blogsearch.-SEO & SEM Service Providers

One of the best ways to get free publicity is by writing a press release and sending it to your local media.  The problem is that your local media gets bombarded with press releases day after day and the majority of them end up in the waste basket.  So how can you increase the chances of your press release actually making it to print?  Follow these guidelines and more often than not, your press release will turn into a news story that gets you the free publicity you seek.

Over the years, we’ve identified these 22 traits to help your press release stand above the crowd. Feel free to download our sample press release to follow along.

Trait #1 – Make sure the organization you belong to is very clear.  Placing this information at the top is a good start.

Trait #2 – If your press release doesn’t contain news, you may as well not even send it.  Promise news at the top with “NEWS RELEASE” in a larger font than the rest of the press release.

Trait #3 – One of the main traits of news is that it is current.  Since you are offering news, make sure it is as current as possible.

Trait #4 – Get the name of the person you are sending your press release to and place it in a prominent position.  Be sure to double check the spelling.

Trait #5 – Provide a specific contact person with a phone number where they can be reached. Don’t make contacting you a challenge.

Trait #6 – It’s important to inform your contact when specifically you’d like your press release to be run.  If you don’t have a specific date, be sure to allow for immediate release.

Trait #7 – Just like your other marketing materials, headlines are a must.  Include a newsworthy angle in your headline for best results.

Trait #8 – Where is your press release being released from?  It’s always best to use a local angle, so try to place the story from a local perspective.

Trait #9 – Try to tell your entire story in the first paragraph.  If everything else is cut, at least you got your main points in.

Trait #10 - Turn the story in a personal angle as soon as possible.  Use quotes from known individuals if possible.

Trait #11 – Use subheads to highlight important parts of your story.  People are busy and only read the parts that interest them, so include subheads for each of your target markets.

Trait #12 – Beware of sexism and humor.  What is funny to some groups may be offensive to others.

Trait #13 – Use quotes from each of your target markets.  Be sure to include quotes from groups that read the publications you have targeted with your press release.

Trait #14 – Use later paragraphs for dispelling or confirming rumors. It’s always best to cover your bases with a little objectivity.

Trait #15 – Include quotes from senior executives to build credibility. News releases are taken a little more serious when the boss’s name is on the line.

Trait #16 – Could the local community perceive your news in a negative manner?  If so, highlight the potential positives.

Trait #17 – If promising a specific future result, be flexible.  Not reaching your specific results on time will always bring bad publicity.

Trait #18 – If space permits, allow your executive to inject some human interest to the story.  Use these quotes as a transition back to a more positive tone.

Trait #19 – Is there an executive that matches the demographics of your target audience?  If so, place them in your target audiences shoes to close the story with added trust.

Trait #20 – The notation “-30?- is the standard way of concluding a press release.  Keep your press release to one page!

Trait #21 – Including photographs is a great way to gain more attention for your story.  Make sure the photos you submit are easily reproducible and will hold their quality in both color and black and white.

Trait #22 – If you have other media you’d like to include or have available, be sure to provide the information here.  The more peripheral media you have available, the easier it is to use your press release in a story.

The most important things to remember are to include a newsworthy angle that is of interest to the local community or specific readers of the publications you send your release to.  By including as many of these traits in your next press release, you will drastically increase the likelihood of gaining some free publicity for your small business.

What is a Press Release?

Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.

How Press Releases can help your SEO and Web Marketing

Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.

The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader.

There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:

Tips for writing an effective press release:

1) The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.

2) Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.

3) Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.

4) Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.

As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements.

* What is a Social Media Press Release?

Inspired by Tom Foremski of the Silicon Valley Watcher, a social media press release is a next-generation press release optimized specifically for online distribution and publication, such as placement in blogs, social bookmarking sites, RSS, and other similar mediums.

The social media press release is designed to facilitate rapid and widespread sharing of news, information, images, audio, video, and other content. Unlike traditional press releases that are notoriously packed with hype and marketing-speak, the social media press release is far more functional, focusing on just the most relevant and pertinent facts, and relaying them in a simple, concise, hyperlinked format that will appeal to bloggers and other online journalists.

The typical social media press release includes a summary of key highlights, a few expert quotes, links to background information embedded throughout the text, and tags that identify related coverage and other similar topics of interest – all written in a style that reflects the way people speak about the subject at hand. As a result, it is much easier for bloggers to post the information, and for online journalists to conduct their research, and find the quotes, references, statistics, and other data they need to write thorough and accurate stories.

Many social media press releases also include images, video, and other visually-oriented content, tying together various multimedia elements in a way that makes them easily adaptable and re-usable.

* Fast and Wide Distribution

Social media press releases provide faster distribution and wider broadcast coverage than old-school public relations channels can. A recent Pew Research report shows that the public is more Web savvy than ever before, and that Internet use has become a part of the typical consumer’s daily routine.

In fact, more than 50 percent of consumers polled indicated that they create and share content online. With the social media press release, companies are empowered to take their message directly to these consumers via the most popular and preferred formats, making it readily available and instantly accessible not just to reporters, but to anyone who is interested.

Social media press releases can also act as direct marketing and search engine optimization vehicles. News headlines can be delivered via RSS ads, so they are dynamically pushed directly to those who subscribe to similar topics. And, the inclusion of popular key words and phrases (particularly those that potential customers are likely to utilize when searching for the company’s products or services), as well as commonly-used jargon and acronyms, title tags, ticker symbols, and links to other Web content such as blogs and related articles, can give a boost to a company’s ranking in Google, Yahoo, and other major search engines.

* Social Media is Here To Stay

Most of the major wire services have recognized the importance of social media in today’s PR strategies, and have begun to expand their offerings accordingly. PRWeb and Pheedo provide RSS ads, track-back functionality, and the ability to tag and send out press releases via del.icio.us.

Additionally, PR Newswire and Business Wire have launched new social media features such as RSS Feeds. These services also now allow bloggers to access capabilities and functions within their sites that were previously only available to credentialed journalists.

* Social Media Press Release Template

Several PR firms adjust their tactics to take full advantage of the Internet for PR. You’ll notice more social media press releases from a number of Internet savvy PR firms and companies. An online search for “social media press release template” will lead you to examples, templates and ongoing blog conversations on the pros and cons of this next generation of press releases.

You’ll find that by following a social media press release template you can easily create compelling, highly-effective press releases structure specifically for distribution to media outlets and for obtaining comprehensive coverage.

Press Release and Song “Gambler ” By Robin Ariel Ross St Claire Holgate Country Music Artist USA Promoted by RAM USA/CAN Promoted by CMB AUS.Robin Speaks frankly and open with Press about his surrounding circumstances does not go into any detail but does speak very honestly then sings a tribute to Kenny Rogers “Gambler”Contact for this Celebrity entertainer country music singer is RAM Robin Ariel Media 409 E10th St Clovis NM 88101 or online arielchaser_ra@yahoo.com or robinholgate@yahoo.com

A press release is simply an announcement of a newsworthy event, information that is timely, entertaining, interesting, or helpful. A punchy headline is critical in getting your press release noticed. Releases can be distributed by email, snail mail, or fax. Do not use attachments with a press release. Most editors will delete the entire email unopened because of the potential of viruses in unsolicited attachments.

Don’t send the press release as a PDF file. PDF files can’t be copied and pasted if the recipient doesn’t have the correct Adobe program. This means the editor will have to have the entire release re-typed and they probably won’t do it.

The release can go on your corporate stationary and include a photo of the product if relevant. It can also, of course, be emailed.

Press Release Format

Immediate Release – and today’s date (or the date the paper should publish the release if it is time related)

Contact Information:
Your name
Your phone number
Your email address

Include all this information. Many reporters won’t pursue a press release that doesn’t have a phone number. If you live outside the US and want US coverage you have to have a phone number in the US, a toll free 800 (888 or 866) number, or state in the release that the reporter should email you with a convenient date and time and you will place and pay for the call. You could also use a skype phone number (a service for phone calls over the Internet) but that requires the reporter to have a headset and microphone and most may not.

You can put the contact information at the end of the release. If you do, put the statement “Contact Information Below” in place of your name, phone number and email address.

PUNCHY HEADLINE

Try not to have the headline be the same old, same old. “New Book Released by Local Author” for example. Or “New Book Tells Why Your Kids Are Rotten.” This is make it or break it time. The headline is what will entice the reporter or editor to read your release. Use a headline like Five Reasons Kids Are Rotten: And What Parents Can Do About It.

I know there are thousands of press releases that begin “Big Company, Inc. announces innovative new product, new vice president, price cuts, or whatever.” If you were a reporter would that interest you? Would that grab your attention? No. So don’t use it as a headline. Remember your goal: Providing the reporter with information that makes it easy for the reporter to craft a story that will be meaningful to the publication’s readers.

If possible tie your product and your headline to a current news event. If you don’t have any ideas, make a list of your product’s benefits and then cruise newspaper headlines to see how your product fits in with what’s happening in the world.

Headlines are meant for humans not search engine bots. Keywords are wonderful but a string of keywords does not a headline make. If you want your release to show up high in the search engine rankings when searching the keyword string, that’s fine, but use a different headline for the release distributed to humans.

How to write a press release using punchy headlines can unleash the power of publicity for you.