A press release is a news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.

1. Make your press release newsworthy and not just advertising for your business. The media wants you to pay for the advertising they offer.

2. Send your press release to the media that relates to it only. Blanket press releases to all media is a waste of everyones time.

3. Press releases should never be more than one page long.

4. Put your header, contact information and release date at the top of your press release.

5. When writing your press release use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. Use the body of the press release to talk about your business, and products or services you have. One way to do that is to tell a story about your business.

8. Proofread your press release several times. This is important. You do not want a press release going out with spelling or grammar errors.

9. Do you have a website? Write a press release about the new products or services you’re offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you’re hosting or attending.

12. Write a press release about a no cost class you are teaching that would be of interest to the public.

13. Create a press release about your opening of a new web site, or any awards your web site has one.

14. Write a press release about a free internet newsletter you’re publishing.

15. Create a press release about online products or services you’re giving away.

16. Submit a press release about a business association or club you’re starting.

17. Write a press release about a famous person that’s endorsing your business.

18. Create a press release about a partnership you are creating with another business.

19. Submit a press release about a new book or e-book you wrote.

20. Write a press release about major sponsorships you’re doing online.

You can see there are many different ways to use press releases to announce what is going on in your business. Can you think of any others? Thanks to the internet it has become easier to create and announce press releases online.

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What is a Press Release?

Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.

How Press Releases can help your SEO and Web Marketing

Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.

The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader.

There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:

Tips for writing an effective press release:

1) The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.

2) Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.

3) Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.

4) Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.

A press release is simply an announcement of a newsworthy event, information that is timely, entertaining, interesting, or helpful. A punchy headline is critical in getting your press release noticed. Releases can be distributed by email, snail mail, or fax. Do not use attachments with a press release. Most editors will delete the entire email unopened because of the potential of viruses in unsolicited attachments.

Don’t send the press release as a PDF file. PDF files can’t be copied and pasted if the recipient doesn’t have the correct Adobe program. This means the editor will have to have the entire release re-typed and they probably won’t do it.

The release can go on your corporate stationary and include a photo of the product if relevant. It can also, of course, be emailed.

Press Release Format

Immediate Release – and today’s date (or the date the paper should publish the release if it is time related)

Contact Information:
Your name
Your phone number
Your email address

Include all this information. Many reporters won’t pursue a press release that doesn’t have a phone number. If you live outside the US and want US coverage you have to have a phone number in the US, a toll free 800 (888 or 866) number, or state in the release that the reporter should email you with a convenient date and time and you will place and pay for the call. You could also use a skype phone number (a service for phone calls over the Internet) but that requires the reporter to have a headset and microphone and most may not.

You can put the contact information at the end of the release. If you do, put the statement “Contact Information Below” in place of your name, phone number and email address.

PUNCHY HEADLINE

Try not to have the headline be the same old, same old. “New Book Released by Local Author” for example. Or “New Book Tells Why Your Kids Are Rotten.” This is make it or break it time. The headline is what will entice the reporter or editor to read your release. Use a headline like Five Reasons Kids Are Rotten: And What Parents Can Do About It.

I know there are thousands of press releases that begin “Big Company, Inc. announces innovative new product, new vice president, price cuts, or whatever.” If you were a reporter would that interest you? Would that grab your attention? No. So don’t use it as a headline. Remember your goal: Providing the reporter with information that makes it easy for the reporter to craft a story that will be meaningful to the publication’s readers.

If possible tie your product and your headline to a current news event. If you don’t have any ideas, make a list of your product’s benefits and then cruise newspaper headlines to see how your product fits in with what’s happening in the world.

Headlines are meant for humans not search engine bots. Keywords are wonderful but a string of keywords does not a headline make. If you want your release to show up high in the search engine rankings when searching the keyword string, that’s fine, but use a different headline for the release distributed to humans.

How to write a press release using punchy headlines can unleash the power of publicity for you.

Article Marketing Basics should be considered by every internet marketer, especially by beginner article marketers. You have to read more and more to learn article marketing basics and finally to be able to quickly write articles. So in this article, I’d like to share about the importance of choosing the right topic for your articles. 

Here Is My Article Marketing Basics Every Article Marketer Should Consider: 

1.    Write Your Articles On Topic You Are Familiar With Or Expert In.  

If you want to work more productively and produce more articles each and every day, then choose the niche you have enough knowledge and expertise in to write articles fast. I myself always consider this article marketing basics to work more effectively and simply enjoy my work. 

2.    Do Not Think Too Much, Just Write.   

Some newbie writers think too much before writing on any topic, even when they have enough knowledge on certain niche. In this way, you will be only losing your time. Just open your document file and start writing. Write what you have in mind, after a while you will notice that words are themselves flowing from your brain. In this way, you will be able to quickly write articles day by day. Only this article marketing basics can help you a lot if you consider it in your article marketing. 

Conclusion: 

As you see, article marketing is not as hard as you might think. You simply have to know and follow a few article marketing basics to quickly write articles every day. I believe the above mentioned basics will certainly help you improve your article marketing strategies and become professional in this field.

After creating website, webmasters next step is to make it in approach of people as many as possible using different methods to attract people but the important thing is how to attract people at the same time to let them know and convince to try your services or products. In this case publishing a press release is really a good idea because press release is the most effective way to be in news and to attract a lot of people at the same time.

Writing a press release is, not very much different from writing any other document. In this article, you can find some important tips that can help you to write an effective press release and you may get full benefit of a press release:

1. Headline or Title: Headline or title of your press release plays most important role in success of your press release because you just have few seconds to grab attention of your reader and only after reading that headline reader decides to read this article or not. Make sure to have an attractive headline that may bind a reader to read it fully.

For example, XYZ Company Is going to Launch A Product wouldn’t be good and effective for your release. But just replacing it with the headline Quick Launch of An Amazing and Revolutionary Product by XYZ Company may sure grab more attention for your press release.

2. Content: One of the most important thing is the content of your press release because all your success depends on it. Make sure to have your content newsworthy and interesting to a reader, as nobody will be interested in stale ones. It should be in proper flow to continue reader from start to end. Make sure to focus on what is newsworthy in your story and why if you want to get the best chance of inclusion in your preferred chosen media.

3. Formatting: Formatting of a press release also so important to remember which you are going to use while writing a press release. Format of a press release should not like formatting any other piece of writing letter or draft. Always keep format simple and sweet.

It will be better to use some specific elements in order to make content of your press release appealing as often it takes place on the desk of busy journalists, and quickly become buried under a lot of other press releases, news stories, and papers in lack of eye-catching and appealing headings or format.

4. Structure: Success of your press release also depends on the structure of your press release. Make sure to follow pyramid principle in your press release and always start with most important paragraph that includes most important lines.

In second or third paragraphs mention everything in detail about your products and services you offer. Also mention your specialty here again (if you have and find it appropriate) in bold or italics.

In fourth paragraph, add a quote from owner or the CEO of the company.

5. Third Party opinion: It is recommended to publish third party opinion. Including a positive opinion about your company or product or services by a third party of relevant background in resource section of your press release can really make a difference and make your press release successful.

6. Contact Details: At last add your contact details, including website, email address, direct telephone numbers and their extensions for the respective department where applicable to complete your profitable, press release.

What is a press release?

News to the media, prepared in a journalistic manner and from the point of view of the media. A press release is structured as follows: header, headline, lead, body copy, and boilerplate. Press releases are distributed simultaneously to all selected media by mail, fax, and increasingly by e-mail. Commercial press-release distribution services are also used to distribute press releases.

How to write a press release?

Decide why you are writing a press release and determine your thought. Keep it short and to the point. Usually, press releases are no more than one page. Print the words “FOR IMMEDIATE RELEASE” in the top left-hand margin in all caps.

Follow this line with relevant contact information:

- name

- title

- address

- phone number

- email address.

Write a headline and center it in bold type just above the first line of the body of the press release. Headlines typically highlight the most important, significant or shocking fact in the release.

Create a dateline – the starting line of the body of your press release – that includes the city where the release is generated and the date.

Make certain the first paragraph includes all the vital information:

- The where

- When

- Why

- What

- Who

Wrap up the last paragraph with a “for additional information” line, a place to find more details. An annual report or a Web site can be with complete sources of information.

Center these marks, ” # # #” or “-30-”, at the bottom of the page to indicate the end of your release.

Why write press release?

By effective press release writing and distribution, your company can achieve a significant and measurable increase in brand visibility on search engines, web site traffic & sales. Press Releases can help you achieve excellent rankings within major search engines. Press releases provide opportunities for inbound link development when Yahoo News, Google News and major news search engines list your data online.

Press release also benefits your website when you issue a release because you are providing relevant information to those searching for news related to your industry. It could be a prospect looking for industry info when researching a purchase or a journalist researching a story. At any rate, your company will be represented in the search results, which increases the relevant traffic to your site.

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